"It just happened overnight. I never thought it would happen to me. But now it makes complete sense. One evening I picked up a book, read it from cover to cover, and it changed my life. It completely hit home to me and in the blink of an eye I lost all trust for the 'natural' product industry. The book I read was about the chemicals, hidden and not so hidden, in the products we use every single day. The ones we use to clean our home, wash our clothes, bath our children, spray on our skin and clean our teeth, just to name a few."